While chasing dreams of becoming an actor, director, playwright, restaurant owner, world famous musician and artist manager, Potoroo found his true calling by trying to avoid it like the plague: he accidentally became a marketer.
With training in marketing for the music industry, experience with Universal Music, indie radio and digital promoter Dale Speaking in Toronto, and now [REDACTED], Potoroo honed his skills as an “anti-marketer” and now he will pass his bad (but bizarrely successful) habits to you. Learn new ways to promote your art, writing, and costuming commissions, or marketing your music, your business, your event, yourself, and not feel awful and skeezy afterwards!
Focuses will include:
Best practices, and how to subvert them
Tell Everything vs. Say Nothing
Good Copy… as in writing, not copying other people!
Bad Copy… as in not copying other people… not copy writing!
Facebook Ads: How They Work (For Facebook… oh, also you)
Twitter Ads: How They Work (For Nobody… not even Twitter)
Synergistically spearheading the initiatives of marketing speak through permissive native content creative with WOW factor!
Stories of how a “friend” incited legions of prospective customers to demand that the company give them a promotion and raise by deliberately breaking every rule in the book: misdirecting, toying with, and offering no reasonable answers to legitimate questions… plus a story or two from the music days (including BC artists Chad Brownlee, Hayley Sales, Hayley McLean, Hedley, Adaline, The Matinee… and how Taio Cruz is a jerk and Jonathan Simkin is a saint)
